Subscribe to the 2W2aB feedMy Two Weeks to a Breakthrough book is being published by Jossey Bass (my second with them). When I turned in the manuscript I asked that they consider putting a butterfly on the cover because I refer to the butterfly effect and flapping wings throughout the book.
Butterfly on a business book about breakthroughs?
I can only imagine the eyes that must have rolled when they read my request. As a still newish business author, I should not expect to have a lot of influence when it comes to these things.
But they did it! This is so cool. They put a butterfly on the cover. The book is not coming out until early next year, but here is a sneek peek of the cover. Do you like it?
Lisa
I love it!
I also love the color yellow. It's very eye catching!
Cheers
Craig
Posted by: Craig Kennedy | July 18, 2006 at 11:15 AM
AWESOME Cover Lisa! And I too love the yellow! Can't wait to read this one!
Posted by: Phil Gerbyshak | July 21, 2006 at 11:46 AM
Thanks Phil - glad you like it.
Posted by: Lisa Haneberg | July 22, 2006 at 04:21 PM
I love it! It's fantastic! If I saw it in a bookstore I would absolutely pick it up and chek it out. No kidding!
Posted by: EM Sky | July 30, 2006 at 11:50 PM
LOL - that's "check" it out. Still not kidding. :)
Posted by: EM Sky | July 30, 2006 at 11:51 PM
EM - Great to hear that you find the cover striking!
Posted by: Lisa Haneberg | July 31, 2006 at 12:13 AM
Lisa-
Have been meaning to congratulate you on your first book, and now I have two to say, "well done" for.
I'm impressed and wish you all the best with them. (And way to go on the butterfly!)
Mark Horstman
Posted by: Mark Horstman | July 31, 2006 at 12:46 PM
Mark - thanks so much!
Posted by: Lisa Haneberg | July 31, 2006 at 03:14 PM
Lisa
I really liked your first book, (Focus Like a Laser Beam) and have mentioned it in several of my audiences as you can't be clear, compelling, valuable and frequently-quoted until you get specific about who you are, what you offer and to whom.
You provide a non-intimidating, practical and even enjoyable way to achieve focus and keep it.
Kudos.
Your next book sounds like aa natural companion to this one. I can imagine your offering a mini-seminar (30 mintues, then Q & A) at bookstores, highlighting your two books and three companion books (to boost more sales for the bookstore).
Suggest that the store display all books and your handout a month before and after your appearance at the store, offer a companion e-booklet to all buyers who get both your books + provide one-to-three sentence mini-reviews of the companion books (citing you, author of ...) for the bookstores to put on the shelves underneath wher those companion books are stacked.
This approach made me feel like a real partner with the store owners/managers and helped me stay in touch with them... and keep my books on display and selling longer.
Posted by: Kare Anderson | August 01, 2006 at 10:10 AM
Thanks, Kare, for the feedback and ideas.
Posted by: Lisa Haneberg | August 01, 2006 at 01:22 PM