I was having an email conversation with someone the other day and I remember that the last thing I wrote was: go where the energy is.
She's a management trainer and was focusing on a particular program that was getting a lot of attention. As trainers, we often try to cram stuff down people's throats - something that does not work very well.
When I worked as an internal consultant, I would spend disproportionate amounts of time with leaders and teams. Those that wanted coaching got it. The leaders who were not interested in my coaching got none. I went where the energy was.
I was once a director of product development for a medium sized firm. My job was to research, define, and recommend new product ideas and tweaks. The owner was change averse and 90% of the time would respond saying that things were fine the way they are. People asked me whether I was bothered by the fact that I would do all this great work only to have the ideas discarded. Sure, it was a bit of a downer, but 10% of the time a new idea made it to the light. And often enough, the ideas from a couple cycles previous would come back up in conversation. Most of the work was put to use in some manner. Instead of getting too discouraged, I influenced the company and products where it was possible - going where the energy was.
I am not writing this post to pat myself on the back.
Are you wasting your time focusing where the energy AIN'T?
Are YOU where the energy is?
I think these questions are key to helping us shape how we spend time and how we produce breakthroughs relative to our goals and dreams.