« Update on the 2 Week 2 a Breakthrough Program | Main | Beyond Bullet Points Makes for a Good Show »

May 24, 2005

Your Name Says it All!

(And this applies to projects and products, too, not just business names.)

Envy is a terrible emotion, but I am experiencing envy. There’s a company that has created a name that communicates their mission and is irresistible.

It’s a company that provides expensive, but sought after services.

Their four word name says it all and then some.

I wish I had thought of a business name on par with this one.

The business?

Super Fun Happy Dog!

Clarasamsomnosetonose


Every day, a school bus full of lucky dogs roars past my house. I look at my dogs and wonder if they know what they are missing.

Super Fun Happy Dog is a dog day care and boarding service. They pick up Seattlite Pups and take them to a multi acre property south of the city where they play, run, and socialize.

I love the name: Super Fun Happy Dog. You don’t need to ask a thing. The name speaks volumes and says that if you have the means to spoil your dog, this is where you want to send him or her. Their name is plastered on the side of the bus (actually they have several vehicles).

Here is a news story that the local NBC affiliate did a while back.

Such a great name!

L_imagefa981797879388fa801aa1d561

What was I thinking.....

Haneberg Management?
High Impact Middle Management?
Middle management anything?

Yuck. Wake me up when I’m done.

My work is great. I think my services and content are excellent. But the names? Not so great.

There are lots of dog day care and boarding businesses, but only one called Super Fun Happy Dog. Think about your business. Is your name amazing?

And if you have any ideas for me, I am all ears.....

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/94097/2504148

Listed below are links to weblogs that reference Your Name Says it All!:

Comments

How about "Super Fun Happy Management?" Just teasing. What about "Crafty Management" or "Managing is an Art," a bit of a take-off on Max Depree's Leadership is an Art. Hope you find a name that works for you. Make it a great day - Phil

Phil: Thanks for the ideas!

Off the top of my head?

"Meet Me in the Middle (Management)"

-- kinda sounds personal, inviting, cooperative --

Thanks for giving me something to think about on the train! haha

Have a great day!

Post a comment

If you have a TypeKey or TypePad account, please Sign In

Subscribe to Management Craft

Blogroll

The Forbes.com Blog Network

  • Forbes.com

Great Tool for Writers!


  • This software has significantly improved my writing and I would not turn in a book manuscript, report, or article before using it. I am endorsing Stylewriter because I LOVE the program! Send me an email if you want to hear more about how I use it. I highly recommend Stylewriter. You can try it out for 30 days.

    Lisa Haneberg

Blog powered by TypePad
Member since 08/2004