I love this one from Hugh:
I don't know why this cartoon tickles me so, I guess it's because I think that's the way a lot of we speakers think sometimes - that the speech is about the content. Yeah, million dollar sound bites and eloquent quotations make for a good response, but the content is not nearly as important as the connection.
I had the fortune/misfortune to see a very highly paid speaker (80K a pop) twice in one year. Same speech both times with just a few sentences of customization. Don't get me wrong, the speech was very well delivered and the content professionally written. Connection? Close to zilch.
I'm a writer - welcome to my words.
I'm a consultant - welcome to my process.
I'm a coach - welcome to my advice.
Hmmm - same thing here. The content gets you in the door but the connection is what really matters.
Let's create a course for speakers on connection (not to be confused with techniques to generate participation - participation and connection are different things). Let's teach wanna be consultants how to connect before they hang out their shingles and become process peddlers. Let's teach writers how to reach through the pages of their work to connect to their readers in an intimate way.
Anyone know of such a class? It would be a great one, no?