I was out of town last week and did not read any of the blogs in my aggregator. Now that I am back in Seattle, I see that Bren, from Slacker Manager has sold his blog and is recruiting new writers for Slacker Manager.
Bren is a great guy and I congratulate him on his success and will miss his voice in the business blogosphere. That said, this news brings up two questions for me.
1. First, are business blogs a business or are they a voice? Clearly the answer is, "it depends," and "both," but I wonder what your thoughts are? When I first read Bren's post, my initial response was:
Bren IS the Slacker Manager, how can someone else write for the blog - or how can Bren be separate from the identity of Slacker Manager? Is Slacker Manager Brendon Connelly or is it a business site that Bren created and wrote for?
I am torn on this.
2. Slacker Manager is certainly not the first blog to be sold - it is done all the time. Is this no different than any other start-up?
I don't think it IS like other start-ups. Blogs are built on the notion of being a place for open and authentic communication. Blogs are places where we get to know the authors and the blog's readers. Blogs are personal - even if the content is dead serious.
Golly, I hope this is not a big trend in business blogs that takes things over. Companies who buy blogs likely have the cash to make their sites more visited than the independents. Like the corner book stores, I worry that this trend will lead to business blog homogenization and depersonalization.
And I mean no offense to the writers posting "tryout" posts on Slacker Manager right now, they are excellent. But they are not THE Slacker Manager.
I have often thought about how I might handle the day when I don't want to write Management Craft any longer. The day has not yet come, don't worry, but it is inevitable that I will not be doing this forever. Maybe I am being a bit too naive or ego-centric, but I don't think you - my dear readers - would want me to sell the site and I don't think I could do it. I am Management Craft, Management Craft is me.
Is that how you feel?
I feel like I am sliding in the blog world a bit, but I guess that depends on my definition of success. Other than being an affiliate for Amazon and StyleWriter, I do not accept advertising. I have not put all the gizmos and buttons and widgets that you find on a lot of blogs. And you know what? My readership is not growing as much as it once did. There are so many GREAT blogs out there and your choices expand every day. Perhaps I am like the corner book store. My selves are rounded and warn. I have been writing Management Craft for three years (August 2004) and have completed 995 posts. A lot has changed in three years - that's like 30 years in brick and mortar land, right? :-)
If my definition of success is blog readers - stats - I am struggling a bit. If my definition of success is about WHAT I write, I would guess that I might need to fluff my pillows a bit but am otherwise still on target. Is that true?
This all leads me to wonder about how people are getting the management and leadership information and training they need. How is this changing?
Every now and then I think about inviting a partner to write with me on Management Craft. Perhaps someone who does not agree with me on everything - I love a great debate. But I have always dismissed the idea, I am not really sure why.
This is all very interesting to think about. Even if you are not a blogger, what's going on at Slacker Manager is indicative of the changes that will impact you in some way as a blog reader - heck, as a reader in general.
Bren, I hope you enjoy what's next. I will miss the original Slacker Manager.